Pricing & Programs:

Prices charged by the SEO industry are typically based on the number of keywords and or web pages optimized.  Each page may be optimized for approximately 3 keywords; 1 primary and 2 secondary.  Also, each search engine has a different approach to how they rank pages, so special attention must be paid to those search engines that the client wants to optimize for.  Sometimes there are conflicting approaches and the search engine marketing specialist must determine which search engine takes precedence and which to optimize for first.

Search engine optimizing requires an optimizing and subsequent re-optimizing based on the studying of the web statistics program or the log files.  We believe we would have several number 1 rankings, top 3 and top 10 (first page) rankings, as a result of our work.  To maintain one's high rankings, it usually requires a re-optimizing based on analyzing the web statistics program or log files.  This program or the log files will show us what keywords are working with what pages or what cross promotions.  We’ll also know what people are clicking on, which pages their clicking on the most and how much time they spend on each page visited, etc.  This is known as "visitor behavioral analysis" and is used to fine tune the pages for optimizing and re-optimizing the pages.

Frankly, SEO companies that charge low amount for site optimization are considered scams by many authorities.  How can an ethical and professional SEO company charge so little to optimize an entire web site?  It is going to take at least 5-6 months to perform everything, including the initial set-up, monitoring of the site in the search engine results pages (SERPS), performing on-going visitor behavioral analysis -- from approximately the 3rd month to, let’s say, the 7 month or later, to determine what keywords and what site components are working and which one's are not.