Top 10 things to look in a SEO Agency:
Top 10 things to look for when considering an SEO Agency:
Below is a list of the top ten things you should consider when selecting an SEO
agency:
1. Customer Driven. You should expect expert advice that's always available
during business hours. You should never have to wait to have your questions answered.
Consider the SEO company's philosophy on customer service to help you determine
how stable and reliable they are.
2. Timing. Hiring an SEO company make the most sense if you can save time
and valuable resources by using them. The company hired should be able to do their
job professionally, without asking for continual guidance from you or your associates.
You should be free to work on other, more important things, such as the core competencies
of your business.
3. Savings/Pricing. Compare pricing of the SEO companies you're considering,
but be sure you're comparing the same things. Make certain there are no
hidden fees nor faults promises. The agency you hire should be competitively
priced, of course, but always be sure to compare the value of their SEO services.
The prices should be reasonable for the work promised, but not too cheap, which
should set off alarm bells if they are.
4. Size. The SEO company you select should include different price points
for business of all sizes. You should have the option to start with a basic, fundamental
program and then move up from there, as your company, service or product offering
grows. The SEO company should be able to effectively optimize websites with
1 to 1000 pages, and help you with your expanding marketing needs
5. Page Rank. Specifically addressing ways of improving your website's
Page Rank and Search Engine Positioning is an SEO company's primary mission.
This should always include a detailed site analysis (called "discovery")
before that SEO company jumps in and starts changing your pages.
6. Keyword Optimization. How keywords play an integral part of on-page optimization
can be very tricky. SEO Companies you consider should be able to effectively analyze
your keywords, your competition and supply and demand so that suggested alternatives
are appropriately matched to achieve more traffic.
7. Linking Strategy. Most SEO companies understand the importance of reciprocal
links and listings, but not all have the best strategies that work in a web site's
favor. In fact, the wrong strategy can be at the very least, ineffective, and at
the very worst, dangerous. It is absolutely necessary to perform an advanced
analysis of your website's linking structure and offer ways to improve the program
so it truly will provide the level of results possible.
8. Communication. Any legitimate SEO company should provide all of their
contact information and be available anytime during normal business hours. You should
be able to get regular updates and answers to your questions at any time you ask.
The company you hire, while not a requirement, should have offices and a staff,
so you can rest assured that the business of getting business done is more certain.
9. Reporting. The SEO company you choose should offer detailed reports on
a regular basis so you can see your website's improving performance. Demand
to see results in print rather than verbally. This assures you that the SEO Company
is actually doing what it is contracted to do.
10. Value. If you compare the cost of an SEO service to more traditional
marketing (such as cable, newspapers and magazine display ads), value can be measured
and compared by answering questions such as: "How many impressions do I get,
or need to get per dollar spent? What inquires need to be generated to make it worth
wild? What value does an SEO service bring in comparison to other marketing efforts?
What's the difference in costs versus payback? Which service will give
me the most dependable results I can measure?" When you consider the
number of impressions and visibility search engine marketing brings, we think you'll
find the answers to these types of questions exciting.